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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 28/03/2024 14:08:03  •  174 Views


STRATEGI CUSTOMER REALTIONS MANAGEMENT DALAM MEMPERTAHANKAN LOYALITAS NASABAH PT BANK PERMATA, TBK CABANG HARMONI PLAZA

Created by :
SYAFINAH ZAKHRA ( 201252103 )



SubjectCustomer Relations Management
Bank Permata
Loyalitas Nasabah
Alt. Subject Customer Relations Management
Bank Permata
Customer Loyalty
KeywordStrategi Customer Relations Management
Loyalitas
Loyalitas Nasabah

Description:

Penelitian bertujuan untuk mengetahui Strategi Customer Relations Management dalam mempertahankan loyalitas nasabah yang dijalankan oleh Bank Permata Cabang Harmoni Plaza. Penelitian yang digunakan dalam penelitian kualitatif dengan pendekatan studi kasus tipe 2. Jumlah key informan dalam penelitian ini sejumlah 2 orang yang terdiri dari | staff customer service, dan 1 staff branch manager. Jumlah informan dalam penelitian ini sebanyak 3 orang peserta yang dalam mempertahankan loyalitas di Bank Permata Cabang Harmoni Plaza. Teknik penggumpulan data dengan melalui wawancara mendalam, observasi non partisipan dan melalui dokumentasi. Dalam mempertahankan loyalitas nasabah di PT Bank Permata Tbk Cabang Harmoni Plaza. Hasil penelitian ini menunjukan strategi Customer Relations Management dalam mempertahankan loyalitas nasabah dengan cara memberikan pelayanan yang Service Excellence dan memberikan informasi produk yang sesuai dengan kebutuhan nasabah. sangat penting untuk mendapatkan kepuasan nasabah sehingga memperoleh tanggapan yang positif dan citra perusahaan dimata nasabahnya semakin baik. Sehingga Bank Permata Cabang Harmoni Plaza dapat terus mempertahankan eksistensinya didalam persaingan dunia perbankan.

Contributor:
  1. Dr. Fajarina, S.I.P. M.Si
Date Create:28/03/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201252103
Collection ID:201252103


Source :
Undergraduate Theses of Public Relation

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Unversitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/strategi-customer-realtions-management-dalam-mempertahankan-loyalitas-nasabah-pt-bank-permata-tbk-cabang-harmoni-plaza-33479.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-33479-COVER.pdf - 265 KB
  2.  UEU-Undergraduate-33479-HALAMAN PERSETUJUAN.pdf - 661 KB
  3.  UEU-Undergraduate-33479-HALAMAN PENGESAHAN.pdf - 860 KB
  4.  UEU-Undergraduate-33479-HALAMAN PERNYATAAN KEASLIAN.pdf - 896 KB
  5.  UEU-Undergraduate-33479-ABSTRAK.pdf - 2221 KB
  6.  UEU-Undergraduate-33479-UCAPANA TERIMAKASIH.pdf - 1417 KB
  7.  UEU-Undergraduate-33479-DAFTAR ISI.pdf - 2035 KB
  8.  UEU-Undergraduate-33479-DAFTAR PUSTAKA.pdf - 520 KB
  9.  UEU-Undergraduate-33479-DOKUMENTASI.pdf - 3064 KB
  10.  UEU-Undergraduate-33479-BAB1.pdf - 5676 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-33479-BAB2.pdf - 3358 KB
  2. UEU-Undergraduate-33479-BAB3.pdf - 526 KB
  3. UEU-Undergraduate-33479-BAB4.pdf - 1011 KB
  4. UEU-Undergraduate-33479-BAB5.pdf - 597 KB
  5. UEU-Undergraduate-33479-BAB6.pdf - 314 KB

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Customer , Loyalitas , Loyalitas Nasabah , Management , Nasabah , Relations , Strategi , Strategi Customer Relations Management



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